"Though both are bound in the spiral dance, I would rather be a cyborg than a goddess." – Donna Haraway

 FLASH.DRIVE – Meninos Store.

When the ad for this popped up on my Facebook news feed, I didn’t hesitate before clicking it. It may be the first ad I have ever followed from Facebook.  I can’t specifically remember ever doing that before. But this one caught my attention and I clicked without thinking, fully expecting it to be a joke. It seems like the kind of thing ThinkGeek would offer on April 1st. Turns out, it’s real. I seriously don’t know what to think about the Tampon-shaped USB drive (with different sizes coded according to heaviness of “flow”). I really need more time to ruminate on it but I felt it warranted immediate blogging to see what other people thought.

On one hand, based on cultural discomfort with anything related to menstruation, I’d guess that this is probably pretty secure when left unattended in one’s bag. Nobody’s going to steal what they think is a tampon. On the other hand…I’m having incoherent thoughts about cyborgs, hyper-personal data, the abject, negative associations with transvaginal ultrasounds…I’m distracted by the image of the “tampon” in the USB drive, suggesting a parallel between a USB port and a vagina…I’m imagining oppositional uses of it where its very existence causes discomfort in the people around me…I’m also wondering why an 8gb flash drive, which one can get for less than $20 at Fry’s, costs $55 when it is in encased in a “feminine hygiene product” shaped shell? Who will buy it? All of these jumbled thoughts are happening pretty much at once. If I ever get them sorted out, I’ll get back to you.

According to the product manufacturer, Meninos,

“Our design is aimed at people with modern and bold lifestyle, which enjoy innovation and cultivate the forever young spirit. Funny, geek, vintage, technological…”

So I guess this falls under the umbrella of “funny” and “technological”? I don’t know what the equivalent male product would be to turn into a flash drive, but I’m guessing it wouldn’t be as “funny.”

Also, I wonder what about my Facebook profile suggested that I would be interested in this product? As I indicated above, I’m not sure I’ve ever followed an ad link from Facebook before this, which indicates they are usually pretty far from the mark.

While I don’t foresee myself buying the tampon usb drive any time soon, I have to admit that considering its existence is an interesting intellectual challenge. I don’t know whether to laugh or shake my head. Maybe both?

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Comments on: "Not a joke: Tampon-shaped USB flash drives." (2)

  1. I don’t think Facebook ads are chosen by past behavior. I know you can choose who sees the ad based on their gender, age, whether or not they have kids, pages they like, etc. They probably have it limited to women, over the age of 16, and younger than 50. Possibly those who display an interest in technology.

  2. When you say “those who display an interest in technology” that is exactly the kind of thing I am thinking of. Usually the ads are not interesting to me, suggesting that somehow they are reading me wrong. And you could probably still say that about this because I am unlikely to buy it. However, perhaps the fact that I took notice and blogged about it is the only outcome they wanted. It doesn’t matter if I purchase it as long as I tell someone else about it, right?

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