The name “ePad Femme” is evocative of all sorts of imagery. Just last week, during Creative Lab time, the Fashioning Circuits students and I were imagining a menstrual pad that would alert you when it needed to be changed. However, “ePad Femme” refers to a tablet device from The EuroStar Group that is being marketed as “the world’s first tablet aimed exclusively at women,” I have to insert an exasperated sigh here. I could point you to other posts where I’ve addressed similar issues: “Whose Idea of Bliss?” that addresses the HTC Bliss phone that was designed for women, or “Droid’s Hypermasculine advertising” in which I analyze the Droid commercial that pits femininity and technological prowess against one another. But let’s dig a little deeper. (more…)
Archive for the ‘Mobile’ Category
Yes, yes, and yes. Jenny Davis’ analysis of the gendering of Siri is spot on and of definite interest to Spiral Dance readers. Of particular interest is the comparison between the prominence of sexual references to Siri in the U.S. in comparison to Europe, where Siri has a masculine voice.
If you haven’t heard the news, HTC has tapped deep into the female psyche to develop a phone geared toward women: the HTC Bliss, due in September 2011. The host of a CNETtv show casually describes the Bliss in their story lead-in as “the first phone for women” . Silly me, I’ve had a mobile phone for years, never realizing that I was transgressing gender norms by doing so.
Upon hearing news of the Bliss a few months ago, I was immediately reminded of an experience I had while preparing to move into my first apartment. Recognizing that I would need some basic household tools, I added a tool kit to my shopping list. When out and about, I was dismayed to find special tool kits developed for, and directed at, women. The tools were smaller and more expensive than those included in your run-of-the-mill tool kit. And they were pink. (more…)