"Though both are bound in the spiral dance, I would rather be a cyborg than a goddess." – Donna Haraway

Archive for the ‘Wearable Media’ Category

Lingerie that Monitors “Emotional Overeating” Reveals More than Skin

tweet alerting me to the Microsoft bra, with an image from the article

Tweet about the Microsoft Bra

Earlier this week, Twitter user @s_hardey tweeted at me that Microsoft is working on a high-tech bra. The tweet came on a Tuesday, which is my busiest teaching day. Before I got a chance to check it out, it got buried in my mentions.

But today…today is an unexpected work-at-home day thanks to winter storm Cleon. So when I saw this PolicyMic article in my Tweet stream, it reminded me that I had never followed up on Sarah’s tweet and gave me the chance to check it out.

Microsoft Has Invented a Bra That Discourages Women From “Emotional Eating” – PolicyMic.

Nina Ippolito is responding to a research team’s project that used a phone app to track the relationship between women’s emotions and eating habits and then tried to use the app to intervene before emotional eating could occur. The intervention came in the form of a message that suggested deep breathing exercises. The third stage of the project developed a prototype bra that tracked the emotional state of the wearer based on vital signs. The data gathered by the bra did not result in an intervention. Instead, the purpose was to see how well the vital signs aligned with emotional state. The paper does not seem to indicate how the bra might eventually be connected to a strategy of intervention. Would it buzz? Shock? Connect to the wearer’s phone and the app? It’s unclear.

Ippolito’s critique of the Emotional Eating bra raises many interesting questions. Like Ippolito, I find myself hesitant about the researchers’ choice of which women’s health problem to solve. I suspect that emotional overeating is a problem for which the researchers felt that their wearable device presents a plausible solution. However, the device has problematic potential for policing women’s emotions and bodies in a culture that is already quite adept at doing so.

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Blinking Dresses and Robot Girls in Perfume’s Spring of Life video

Perfume 「Spring of Life」 (Teaser) – YouTube.

H/T to the Craftzine blog

This is a teaser trailer for a new song from the Japanese pop group, Perfume.

I agree with Brooklynn at Craft. This color changing dress is indeed cool. As is the song. What I find most interesting, however, is that the dress is placed on bodies that are robotic and puppet-like. So far the characters are shown in fairly passive positions, not doing much more than the Geminoid-F mannequin android about which Janet M. blogged at Fashioning Circuits last month.

It is unclear whether there will be a longer video released with the song. From this brief teaser it would seem that the portrayal of cyborg-femininity is one that is passive and devoid of power. The beats are played out in luminescence across a body that cannot even meet the gaze of the camera.

Can’t we do better than fantasies of pretty, puppet-like women in flashing dresses? To what end should a dress blink? And how can we leverage the electrified garment to challenge mainstream representations of passive femininity?

Cross-posted at Fashioning Circuits.

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