"Though both are bound in the spiral dance, I would rather be a cyborg than a goddess." – Donna Haraway

Posts tagged ‘hypermasculinity’

A Cautionary Tale of Bro-havior and Benign Intent

Smokey the Bear cautions readers that only they can prevent brohavior

Image mashup based on “only you…” by flickr user dreamymo

Today I have really stretched my powers of procrastination. I have voraciously read Twitter, engaged in multiple discussions on Facebook, and even *gasp* read a bunch of saved content on Instapaper (surely a sign of the apocalypse?). The problem is, I am not fooling myself. I know I have been avoiding writing this post. I feel conflicted about it even as I sit down to write it. I think I may even be procrastinating by talking about procrastination. Because the truth is, this post is uncomfortable to write.

It’s uncomfortable because I wish 100 things had gone differently. And it is uncomfortable because I am going to critique some people who I think were actually trying to be nice. But I think this cautionary tale needs to be told.

Once upon a time, there was a princessno, a kick-ass superheroine…in reality, an ordinary professional woman. This woman had worked really hard to earn a doctorate and had been really fortunate to land a tenure track position teaching and conducting research at a university. Her field has much to do with media and technology. As a result of this, the woman often finds herself in contact with people outside of the Ivory Tower of academia. And she generally thinks this is a good thing. In fact, she values opportunities to engage outside the university.

So the woman was intrigued when she received an invitation to a discussion-based event from a friendly professional contact. This contact is a smart, innovative, and friendly person, but not a career academic (let’s refer to him as “Contact” from here on out). The idea Contact was pitching the woman was that his friend, “Organizer,” chooses a topic and brings together an eclectic group of people to discuss it. The woman’s male colleague was supposed to participate, but he was going to be out of town and Contact thought she would be a good replacement. The woman was initially a bit skeptical of this event. Though she knows about the topic, it is not her primary area of expertise. And Contact actually made things a bit worse by emphasizing how “exclusive” the event was to be. The exclusivity was actually kind of antithetical to the openness and sharing the woman typically values. But Contact really seemed to want her to attend and assured her it would be rewarding. So she reluctantly agreed.

Ok, so everyone gets that it is me, right? So I can drop the third person? It’s getting to be a bit cumbersome.

Weeks passed. Though I remained somewhat hesitant, I kept my word and went to the event. I was a bit late due to traffic and was flustered when I arrived. When I walked into the room, Organizer, Contact, and the three other participants were already seated and engaged in conversation. Cue more fluster: I was the only woman. For those playing along at home, that’s 5 men, 1 woman.

Image of three pairs of sunglasses and one hat from Sesame Street's

One of these things is not like the others

I momentarily considered leaving. Instead I chose a seat and met the others. Organizer noted that the other person who was supposed to be there (also a man) could not make it. Had my male colleague not had a conflict, there would have been no women present. There was then an awkward formal-ish introduction period in which Organizer said he would introduce each participant, suggesting that he would save everyone the embarrassment of speaking about themselves. Except Organizer didn’t really know me. So he instead asked Contact to do it. It was a strange thing to be in that room, already feeling like a part of the Sesame Street game “One of these things is not like the others,” and being spoken for in a way that, though kind and complimentary, is not how I would have chosen to articulate myself. Of the other participants, Guy1 and Guy2 were local entrepreneurs. Guy3 was also a professor, though in a very different discipline. (more…)

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Droid’s Hypermasculine Advertising: A Whole Lot of Violence in 31 Seconds

Sexism in Tech Ads | Feminist Law Professors.
Thanks to Feminist Law Professors for blogging about this and Jessie Daniels (@JessieNYC) for tweeting about it (and introducing me to a new blog too!). Be sure to check out the link on Feminist Law Professors to their list of other sexist tech ads.

What really strikes me in this particular ad is the tension between the construction of technological hypermasculinity and the disavowal of femininity. We’ve seen a similar masculine/technological vs. feminine/decorative binary played out in multiple arenas. One of my favorite examples is a parody done by a British sketch comedy show that features a computer for women that has a lipstick holder and tissue dispenser (I can’t find the link for the life of me. Please comment if you know the video to which I’m referring! Update: the skit was from the show Look Around You, Season 2, episode 5 and introduced the world to the “Petticoat 5,” the first computer for women).

The nature of this commercial, however, seems to be particularly violent. Here’s a short list of reactions to the imagery and tone. I apologize for the bullet format but my to-do list was overflowing even before I saw this video and felt compelled to comment upon it:

(more…)

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