"Though both are bound in the spiral dance, I would rather be a cyborg than a goddess." – Donna Haraway

Posts tagged ‘marketing’

Whose Idea of Bliss?

If you haven’t heard the news, HTC has tapped deep into the female psyche to develop a phone geared toward women: the HTC Bliss, due in September 2011. The host of a CNETtv show casually describes the Bliss in their story lead-in as “the first phone for women” [1]. Silly me, I’ve had a mobile phone for years, never realizing that I was transgressing gender norms by doing so.

Upon hearing news of the Bliss a few months ago, I was immediately reminded of an experience I had while preparing to move into my first apartment. Recognizing that I would need some basic household tools, I added a tool kit to my shopping list. When out and about, I was dismayed to find special tool kits developed for, and directed at, women. The tools were smaller and more expensive than those included in your run-of-the-mill tool kit. And they were pink. (more…)

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