"Though both are bound in the spiral dance, I would rather be a cyborg than a goddess." – Donna Haraway

Posts tagged ‘plan uk’

Gender-specific ads using facial recognition

Facial Recognition Billboard Only Lets Women See the Full Ad.

Re-post from Mashable detailing an outdoor ad that uses facial recognition technology to only allow women (or at least those with “feminine” features?) to see the ad. The idea is twofold: 1) to raise awareness of Plan-UK, a non-profit organization and 2) to make men feel what it is like to have choices taken away.

I am skeptical that something this simple will prompt people to examine male privilege “in the wild.” It may work on those already inclined to do so, but otherwise… Still, it’s a neat gimmick, assuming that it isn’t storing your facial data or anything like that.

I’d love to hear from someone who has seen it.

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