The World’s First Tablet for Women? Oh, honestly!

ePad Apps as shown in multiple recent news stories about the tablet. It is worth noting that this is not the home screen shown in the EuroStar Group’s brochure.

The name “ePad Femme” is evocative of all sorts of imagery. Just last week, during Creative Lab time, the Fashioning Circuits students and I were imagining a menstrual pad that would alert you when it needed to be changed. However, “ePad Femme”  refers to a tablet device from The EuroStar Group that is being marketed as “the world’s first tablet aimed exclusively at women,” I have to insert an exasperated sigh here. I could point you to other posts where I’ve addressed similar issues: “Whose Idea of Bliss?” that addresses the HTC Bliss phone that was designed for women, or “Droid’s Hypermasculine advertising” in which I analyze the Droid commercial that pits femininity and technological prowess against one another. But let’s dig a little deeper.